Promotional Opportunities

The Radio Show is the ultimate venue for connecting with radio. There’s no better place to interact one-on-one with thousands of radio professionals - from station management to CEOs, engineers to program directors. To formulate YOUR marketing plan to take advantage of this audience and the opportunities below, please contact:

Earn Exhibit Space Priority Points for Advertising and Sponsorship!
This rewards program helps exhibitors move up the exhibit space selection list for future NAB and RAB events. Plus, it makes for a better-rounded marketing plan and ensures qualified leads.

Radio Show Marketplace

Table Top Exhibits
As a table-top exhibitor, you will be an integral part of the entire event. You will be a participant in the sessions and will also have face time with attendees at all Marketplace events. Benefits: one draped table, two chairs, two conference registrations. To view the interactive floorplan, click here. The cost of exhibiting at the show is as follows:

If confirmed June 1 – 30, 2010:	NAB/RAB Member: $3500, Non-member: $4000
If confirmed on or after July 1, 2010:	NAB/RAB Member: $4000, Non-member: $4500

To be eligible for member rates, exhibitors must be members in good standing at the time of submission of the official contract through the date of the Radio Show.

Exhibitor Meeting Rooms NAB/RAB Member: SOLD OUT
Furnished Room off Exhibit Floor
Four Conference Registrations

Print Opportunities

The Radio Show Program and Exhibit Guide
This is the official guide to the Radio Show containing detailed exhibitor and session listings. It’s the primary print piece on site and the best spot to place to promote your companies’ services and products.

Position	Size	Price
Back Cover*	8 5/8” x 11 1/8”	SOLD
Two Page Spread	(2) 8 5/8” x 11 1/8”	$4,500
Inside Front Cover*	8 5/8” x 11 1/8”	$6,000
Inside Back Cover*	8 5/8” x 11 1/8”	$6,000
Page 3 or 7	8 5/8” x 11 1/8”	$3,000
Full Page w/Bleed	8 5/8” x 11 1/8”	$2,000
Full Page w/o Bleed	7 ½” x 10”	$2,000
Half Page	7 ½” x 5”	$1,000
Third Page Square	4 ½” x 5”	$750
One Column	2 1/4” x 9”	$750
Spot Color Process: $250; 4-color Process: $500

*All premium positions include ¼” bleed and 4-color process
Space Reservation Deadline: August 24, 2010
Artwork Submission Deadline: August 27, 2010 (Specs) (FTP Site) (FTP Instructions)
Trim Size: 8 3/8” x 10 7/8”

Electronic Advertising - Radio Show website

The Radio Show website is the number one source of information for Radio Show preparation. It is the ideal space to promote your booth location and highlight products and services in the months leading up to the event. Ads will run from the time they are received until at least three months following the event. Sizes are listed below and placements will vary.

160x600 tower	$2,500
160x160 button	$1,500

Broadcast Emails – Set of three: $3,000
We will create and execute a series of Radio Show promotional emails sent out to more than 20,000 industry professionals in the months leading up to the event. This is your opportunity to provide a 160 x 600 tower ad and a 468 x 60 banner ad which will connect back to your website. These emails are sold in packages of three and space is extremely limited!

Live Remote Broadcasts
Attract top-level attention to your show by broadcasting live from the Radio Show. We provide the prime space and promotion; you provide the talent and show.

Morning block	$2,500 per day
Afternoon block	$2,500 per day

Conference Bag Inserts $1,500
This is one of the best opportunities available for you to get your information into attendees’ hands. Insert your brochure, flyer or promotional keepsake into the official Radio Show Conference Bags.

Banners and Ad Panels: Call for Details!

Hotel Opportunities

Hospitality Suites
An extremely limited number of suites with sleeping quarters and meeting rooms are available. The minimum investment level to qualify for a suite is $10,000 in Radio Show sponsorship. If you wish to reserve a Hospitality Suite to host an event and/or product or service demonstration, please complete the Suite Reservation Form and submit it for approval. NAB and RAB require a non-refundable $3,000 space fee. Daily hotel rates still apply and will be direct billed by the Grand Hyatt Washington.

Hotel TV Channel	SOLD
Hotel Key Cards	SOLD
Hotel Room Drops (In Room)	$3,600
Hotel Room Drops (Outside Room)	SOLD
Sticker on USA Today	$2,800
In-Room Internet	$25,000

Conference Pillar Sponsorships

The 2010 Radio Show is built on pillars of information that are vitally important to the radio industry. Your business can benefit from your sponsorship of these pillars, as you receive outstanding exposure to your target audience while helping to provide compelling programming for attendees. This year’s Radio Show pillars include:

• Sales and Marketing
• Finance
• Legislative/Regulatory Issues
• Digital Media
• Programming
• Management

Sponsorship Levels

Platinum Level: $10,000

• Sponsor welcome video (max length 30 seconds) will be placed on the Conference pillar web page
• Opportunity to provide one banner for placement in the session hallway
• Premium position web tile ad on the conference pillar web page within the Radio Show website
• Sponsor may provide promotional materials to be distributed at the back of each Conference Pillar Session Room
• Sponsors logo will appear on session screen(s) as attendees enter and exit the Conference Pillar sessions
• Four complimentary conference registrations to Radio Show (Sponsor must register online with the codes assigned by NAB Advertising no later than date provided in sponsorship timeline.)
• Premier logo positioning on all collateral materials to include the Radio Show Program and Exhibit Guide, Radio Show website, on-site signage and promotional pieces/emails referring to the Conference Pillar

Gold Level: $5,000

• Web tile ad on the Conference Pillar web page within the Radio Show website
• Sponsor may provide promotional materials to be distributed at the back of each Conference Pillar Session Room
• Sponsors logo will appear on session screen(s) as attendees enter and exit the Conference Pillar sessions
• Two complimentary Conference registrations to Radio Show (Sponsor must register online with the codes assigned by NAB Advertising no later than date provided in sponsorship timeline)
• Logo positioning on all collateral materials to include the Radio Show Program and Exhibit Guide, Radio Show website, on-site signage and promotional pieces/emails

Silver Level: $2,500

• Sponsors logo will appear on session screen(s) as attendees enter and exit the Conference Pillar sessions
• One complimentary conference registration to Radio Show (Sponsor must register online with the codes assigned by NAB Advertising no later than date provided in sponsorship timeline)
• Logo positioning on all collateral materials to include the Radio Show Program and Exhibit Guide, Radio Show website, on-site signage and promotional pieces/emails

Ask the Experts Technical Program
The NAB Science and Technology department has developed a series of sessions for the Radio Show called Ask the Experts specifically for radio engineers and others interested in the future for radio broadcasting from a technology perspective.

Ask the Experts will bring high-level technical and product development teams from leading companies to the Radio Show. The sessions are designed to be interactive – won’t shy away from controversy – and will put you face-to-face with the leaders and innovators in the areas of technology most important to radio broadcasters. These sessions are designed for you because you need to know what advice to give, what investments to make, what technology developments will affect your future, and what your peers may be doing to insure their future. And don’t forget, new innovations often equate to new revenue opportunities.

Ask the Experts creates a perfect environment to interact with major broadcast suppliers. But there’s more. Ask the Experts will put you in front those who are changing the rules, crafting new ones and enforcing compliance. Whether you handle technical operations at a small station, are in charge of a station group, or a consultant in the radio industry, Ask the Experts will offer a unique opportunity to join your colleagues and peers grilling our speakers for accurate answers to your most pressing questions.

Sponsorship Opportunities:

Platinum Level $7,500

• Sponsor welcome video (max length 30 seconds) will be placed on the Ask the Experts web page
• Opportunity to provide one banner for placement in the session hallway
• Premium position web tile ad on the Ask the Experts web page within the Radio Show website
• Sponsor may provide promotional materials to be distributed at the back of each Ask the Experts Session room
• Sponsors logo will appear on session screen(s) as attendees enter and exit the Ask the Experts sessions
• Three complimentary conference registrations to Radio Show (sponsor must register online with the codes assigned by NAB Advertising no later than date provided in sponsorship timeline)
• Premier logo positioning on all collateral materials to include the Radio Show Program and Exhibit Guide, Radio Show website, on-site signage and promotional pieces/emails referring to the Ask the Experts

Gold Level $5,000

• Web tile ad on the Ask the Experts web page within the Radio Show website
• Sponsor may provide promotional materials to be distributed at the back of each Ask the Experts Session room
• Sponsors logo will appear on session screen(s) as attendees enter and exit the Ask the Experts sessions
• Two complimentary Conference registrations to Radio Show (sponsor must register online with the codes assigned by NAB Advertising no later than date provided in sponsorship timeline)
• Logo positioning on all collateral materials to include the Radio Show Program and Exhibit Guide, Radio Show website, on-site signage and promotional pieces/emails

Silver Level $2,500

• Sponsors logo will appear on session screen(s) as attendees enter and exit the Ask the Experts sessions
• One complimentary Conference registrations to Radio Show (sponsor must register online with the codes assigned by NAB Advertising no later than date provided in sponsorship timeline)
• Logo positioning on all collateral materials to include the Radio Show Program and Exhibit Guide, Radio Show website, on-site signage and promotional pieces/emails.

Sponsorships

The following sponsorship opportunities have been created to offer your company increased exposure to the Radio Show audience. Because Radio Show sponsors make it possible to provide essential or enhanced services and activities to attendees, all sponsors will receive the recognition benefits listed below in addition to those unique to each opportunity.

• Sponsor recognition alongside the event or service listing when promoted in official Radio Show promotional print pieces or in electronic communications
• Complimentary conference registrations to the Radio Show
• Acknowledgement as the Official Sponsor of the event or service in the Radio Show Program and Exhibit Guide
• Sponsor’s logo with a link to corporate website from the Radio Show sponsor page
• Acknowledgement in the sponsor ‘thank you’ advertisements appearing in the Radio Show Program and Exhibit Guide and on Sponsor ‘thank you’ signage at the Radio Show
• Right of first refusal to renew sponsorship for the 2011 Radio Show

Info-Session: $3,500
This is your opportunity to program your own official Radio Show session. We will provide the room and promote it as part of the official program. You provide the panel and content. Available time slots are listed below.

Wednesday, September 29 9 - 10:15 a.m. 11 a.m. - Noon SOLD 2:30 - 3:45 p.m. SOLD

Thursday, September 30 9 - 10 a.m. SOLD 10:30 - 11:45 a.m. SOLD 1:30 - 2:45 p.m. SOLD 3:15 - 4:15 p.m. SOLD

Friday, October 1 9 - 10:15 a.m. 10:30 - 11:45 a.m.

Event Sponsorships

Sponsored Party: Call for Details!

Opening Keynote: SOLD
Wednesday, September 29
3:45 - 4:15 p.m.
As the sponsor of this event, you may deliver opening remarks and your logo will be projected onto the stage screens as attendees enter and exit the session. Don't hesitate - this sponsorship is one of the most sought after opportunities at the show.

Opening Reception in The Marketplace: SOLD
Wednesday, September 29
5:30 - 7 p.m.
Make the first impression on radio professionals gathered at this opening celebration kicking off radio broadcasting’s top conference.

Breakfast in The Marketplace: $10,000
Thursday, September 30
7:30 - 8:45 a.m.
Friday, October 1
8 - 9 a.m.
Greet attendees’ each morning by providing breakfast on the exhibit floor. This will also allow you to distribute your promotional piece as attendees enter the floor. This is one sure way to get an edge on the competition and show your hospitable nature.

Super Session "Goin' Mobile:" $8,000
Thursday, September 30
9 - 10 a.m.
As the sponsor of this session, you may deliver opening remarks and your logo will be projected onto the stage screens as attendees enter and exit the session. You may also provide promotinal brochures for placement on event chairs.

Coffee Break in The Marketplace: $10,000
Thursday, September 30
10 - 10:25 a.m. and 2:45 - 3 p.m.
Friday, October 1
10:15 - 10:30 a.m.
Capture attendees’ attention throughout the event by providing a much needed coffee breaks in The Marketplace. This will also allow you to distribute your promotional piece and we will provide signage featuring your logo.

Advertiser Keynote and Luncheon: SOLD
Thursday, September 30
12 - 1:30 p.m.
Join the Radio Show for this special luncheon and an opportunity to hear from one of radio's key advertisers. The soon-to-be-announced advertiser keynote is always a highlight and must-attend event at the show, where attendees will hear about what marketers and advertisers need from radio directly from the client.

Past keynotes include chief marketing officers from AT&T, Coca Cola, All-State and General Motors.

Radio Ink's Radio Wayne Awards will be also featured at this year's luncheon. The awards honor top radio sales and management professionals.

NAB Marconi Radio Awards Dinner & Show: $25,000
Thursday, September 30
Reception 6 - 7 p.m., Dinner & Show 7 - 9:30 p.m.
As the premier event of the show, the NAB Marconi Radio Awards are bestowed only to those radio stations and personalities that have demonstrated excellence in selective categories throughout radio. Put your name beside the best in radio!

Reserved Premium Marconi Table: $1,250
Includes 10 tickets, Marconi program recognition and a reserved table. To reserve a table for the Marconi Awards Dinner & Show, click here.

National Radio Award Reception: $7,500
Friday, October 1
11 - 11:45 a.m.
Gain entry to the most influential individuals in radio by sponsoring the event that honors one of radio’s outstanding leaders. NAB will mail invitations printed with the sponsor’s logo to an exclusive VIP guest list that consists of NAB board members, radio group executives and the Radio Luncheon keynote speaker. The sponsor may add 10 names to the invitation list and enjoy its own reserved table for 10 at the luncheon following the reception.

Radio Show Luncheon: SOLD
Friday, October 1
12 - 1:30 p.m.
This prominent event will honor a distinguished member of the radio industry as the 2010 National Radio Award recipient. It also features a keynote address from a prominent figure. As the sponsor, you may make brief opening remarks to more than 1,000 top radio professionals; you will receive a VIP reserved table for 10 at the luncheon and 10 invitations to the National Radio Award Reception prior to the luncheon.

Attendee Service Sponsorship

Networking Lounge: SOLD
The Marketplace Networking Lounge is the perfect place to meet and greet radio professionals attending the show. Open to all attendees, the Networking Lounge provides a comfortable atmosphere to talk business while enjoying some refreshments. Sponsorship includes a full page ad in the Radio Show Program and Exhibit Guide, option to provide pop-up banners for the lounge, promotional items for distribution and four complimentary registrations.

Newsroom: $12,500
You can reach more than 80 press attendees expected at the Radio Show by sponsoring the Newsroom. Garner maximum exposure to the press and showcase your new product and/or services. Sponsorship includes a full page ad in the Radio Show Program and Exhibit Guide, the opportunity to distribute promotional items and to have your screensaver on all monitors.

Conference Bags: $10,000
Dominate the Radio Show by putting your company logo prominently on the exterior of the official Radio Show Conference Bags. Just imagine attendees carrying your bag around Washington, D.C., then back to work! Sponsorship includes a full page ad in the Radio Show Program and Exhibit Guide, two conference bag inserts and four complimentary registrations.

Lanyards: SOLD
Every Radio Show attendee will sport your logo around his/her neck with this popular keepsake. We will produce and distribute lanyards on which only the sponsor’s logo/message and the conference logo will appear. Not only do these lanyards capture attention on site, this keepsake extends your exposure well after the show. Sponsorship includes a full page in the Radio Show Program and Exhibit Guide and three complimentary registrations.

Notepads: SOLD
We will produce and distribute notepads containing the sponsor’s artwork, contact information, logo and message. They will be placed in the Conference Bags, in session rooms, and notepads will be given to you to distribute as desired. Sponsorship includes two complimentary registrations.

Email Station: $8,000
Everyone needs to check their email…let our attendees thank you for their FREE opportunity to do so! Includes signage near computers, insert, half-page ad and two conference registrations.

Radio Show Registration Sponsorship: SOLD
Sponsorship of the Radio Show registration includes extensive branding pre-show, on-site and even following the event. Now partnering with CDS, the registration process has been redefined and offers additional opportunities to ensure the sponsor touches each registrant!

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