Digital Media

Discover the latest strategies on how to build an effective and thriving digital brand, leverage the mobile marketplace, create an infrastructure to support your interactive objectives and recover from disaster in the digital age. Learn how advertising’s big spenders are using digital marketing to reach customers and drive sales to their fullest potential.

Featuring eight compelling sessions exploring all aspects of radio’s play in the digital space, the Digital Media programming line-up is designed to offer attendees real-world, street-ready ideas, case studies and insight from the leaders in the digital space, inside the radio industry and beyond.

The sessions below are part of a robust line-up of conference programming, which will include more than 50 sessions covering Finance, Legislative/Regulatory, Programming, Sales and Marketing, Management, Digital Media and Engineering topics.

Featured Sessions Include:

Wednesday, September 29
9:00 a.m. - 10:15 a.m.  New Opportunities Using New Technology
10:30 a.m. - 11:45 a.m.  Disaster Recovery in the Digital Age
1:00 p.m. - 2:00 p.m.  Self Service Digital Marketing: How to Create a Low-cost Digital Marketing Strategy for Your Station
2:15 p.m. - 3:30 p.m.  Non-Audio Based Digital Projects
Thursday, September 30
10:30 a.m. - 11:45 a.m.  Actionable Mobile Strategies
1:45 p.m. - 3:00 p.m.  The Impact of Good Design: Five Ways to Direct Traffic and Interaction on Your Site
Friday, October 1
9:00 a.m. - 10:15 a.m.  Radio’s Big Spenders and Their Digital Strategies
10:30 a.m. - 11:45 a.m.  Digital Headcount
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