Sales and Marketing
Explore the latest innovations in radio sales and marketing, including on-air and off-air revenue development, prospecting research, recruitment and retention. Learn how to build stronger and more effective sales teams. In this unique collection of panels and speakers, you’ll hear from some of the most innovative thinkers in the radio industry – sales and marketing professionals who use innovative techniques everyday to drive sales and create successful campaigns for their advertising clients. These sessions will focus on ideas and strategies you can use right now to take your sales organization to new levels of success, close more sales and make more money.
The sessions below are part of a robust line-up of conference programming, which will include more than 50 sessions covering Finance, Legislative/Regulatory, Programming, Sales and Marketing, Management, Digital Media and Engineering topics.

