Sales and Marketing

Sponsored by:
Katz Media

Explore the latest innovations in radio sales and marketing, including on-air and off-air revenue development, prospecting research, recruitment and retention. Learn how to build stronger and more effective sales teams. In this unique collection of panels and speakers, you’ll hear from some of the most innovative thinkers in the radio industry – sales and marketing professionals who use innovative techniques everyday to drive sales and create successful campaigns for their advertising clients. These sessions will focus on ideas and strategies you can use right now to take your sales organization to new levels of success, close more sales and make more money.

The sessions below are part of a robust line-up of conference programming, which will include more than 50 sessions covering Finance, Legislative/Regulatory, Programming, Sales and Marketing, Management, Digital Media and Engineering topics.

Featured Sessions Include:

Wednesday, September 29
9:00 a.m. - 10:15 a.m.  Radio’s Future II: The American Youth Study
9:00 a.m. - 10:15 a.m.  What Are We Doing Right?
10:30 a.m. - 11:45 a.m.  Train The Trainer
1:00 p.m. - 2:00 p.m.  Prospecting In 2010
1:00 p.m. - 2:00 p.m.  Radio’s Role in Media Mix Modeling
2:15 p.m. - 3:30 p.m.  Rules of the Game: Tapping into Fan Engagement and Viral Marketing Tools for a Winning Combination
Thursday, September 30
10:30 a.m. - 11:45 a.m.  Client Retention: Best Practices in Customer Service
10:30 a.m. - 11:45 a.m.  Retailers: What they Want and Need from Radio
1:45 p.m. - 3:00 p.m.  Small Market Idea Exchange
1:45 p.m. - 3:00 p.m.  Building Loyalty for Financial Services
1:45 p.m. - 3:00 p.m.  How Radio can Boost Box Office Mojo
3:15 p.m. - 4:30 p.m.  Large Market Idea Exchange
3:15 p.m. - 4:30 p.m.  The Power of Sound
3:15 p.m. - 4:30 p.m.  Multicultural Growth and the Importance of Radio in Reaching Key Demographics
Friday, October 1
9:00 a.m. - 10:15 a.m.  Toyota Moving Forward
9:00 a.m. - 10:15 a.m.  Rising Through the Ranks
10:30 a.m. - 11:45 a.m.  Balancing Accountability with Motivation
10:30 a.m. - 11:45 a.m.  Radio Order-up: Driving Meal Occasions for Restaurants
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