Radio’s Big Spenders and Their Digital Strategies
October 1 9:00 a.m. - 10:15 a.m.
Explore the digital strategies of advertisers who are also spending significantly in Radio. Examine how these leading national brands are using digital to create connections between their products and potential customers. From display ads and online promotion to social media and mobile applications, learn what advertisers need from their media partners to help create compelling campaigns that delivery tangible results.
• Brian Benedik, President, Katz 360
• Janet Cerrato, EVP / Director of Local Broadcast, Zenith Media
• Tucker Flood, President, Eastman Radio / Katz Radio Group
• Carol Grothem, Vice President, Associate Director of Media Investments, Compass Point Media