Non-Audio Based Digital Projects

September 29   •   2:15 p.m.  -   3:30 p.m.

This session will explore the requirements for running successful digital assets that are not tied to the radio station brand. Half-price channels, community portals … each is a business but also requires a business plan. Running a lot of spots behind a new URL is not the entire strategy.

 • Dave Casper, Sr. Vice President/Internet Services, RAB

 • Jason Banks, Founder,
 • Jon Erdahl, President, 3D MediaVentures
 • Jim Kerr, Vice President, Strategy, Triton Digital
 • Roger Utnehmer, President and CEO, Nicolet Broadcasting

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