Non-Audio Based Digital Projects
September 29 2:15 p.m. - 3:30 p.m.
This session will explore the requirements for running successful digital assets that are not tied to the radio station brand. Half-price channels, community portals … each is a business but also requires a business plan. Running a lot of spots behind a new URL is not the entire strategy.
• Dave Casper, Sr. Vice President/Internet Services, Radio Advertising Bureau
• Jason Banks, Founder, myLocal.net
• Jon Erdahl, President, 3D MediaVentures
• Jim Kerr, Vice President, Strategy, Triton Digital
• Roger Utnehmer, President and CEO, Nicolet Broadcasting