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Advertising and Research Sessions

Radio's strength is its personal connection with its listeners - a connection that creates a receptive and targetable environment for advertisers to deliver their brand's message. The advertising and research session lineup at this year's Radio Show, filled with newly commissioned studies, will deliver valuable insights into improving radio's effectiveness. Sessions will cover a variety of topics, including: reinventing current partnerships to drive innovation, creating successful commercial copy and injecting radio into the diversified marketing mix.

Wednesday, September 14
9:00 a.m. - 10:15 a.m.  Using Empirical Evidence to Improve Radio’s Effectiveness
1:00 p.m. - 2:00 p.m.  Research Spotlight: A Positive Perspective of Radio and its Future
2:15 p.m. - 3:30 p.m.  Reinventing Partnerships with Radio to Drive Innovation and Results
Thursday, September 15
3:15 p.m. - 4:30 p.m.  Four Secrets to Creating a Successful Radio Commercial
3:15 p.m. - 4:30 p.m.  Triggering Action with Radio
Friday, September 16
8:00 a.m. - 8:45 a.m.  Audio: A Male Perspective into a Cross Platform Medium
8:00 a.m. - 8:45 a.m.  Generation Alpha Boomers: Targeting an Untapped Population Through the Power of Radio
9:00 a.m. - 10:15 a.m.  Radio’s Future: Listeners and Content

Sponsored by:
Airkast