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Full List of Sessions

Find all the programming, sales and marketing, management, legislative and regulatory, financial and digital session offerings here. Additional sessions and speakers will be added regularly. Be sure to check back often!

Wednesday, September 14
9:00 a.m. - 10:15 a.m.  Using Empirical Evidence to Improve Radio’s Effectiveness
9:00 a.m. - 10:15 a.m.  Understanding the Power of Consultative Selling and the Marketing Mix
9:00 a.m. - 10:15 a.m.  Brand Relevance via Community Service
9:00 a.m. - 10:15 a.m.  How to be Local in a Syndicated Landscape
9:00 a.m. - 10:15 a.m.  Local Content to Drive Local Commerce
9:00 a.m. - 11:45 a.m.  Studio/Production Day – The Modern Multiplatform Radio Station
10:30 a.m. - 11:30 a.m.  Radio’s Back with Builders
10:30 a.m. - 11:30 a.m.  Small Market Idea Exchange
10:30 a.m. - 11:30 a.m.  Maximize Radio’s Assets to Gain Share of Marketing Spend
10:30 a.m. - 11:30 a.m.  R U a Social Misfit?
10:30 a.m. - 11:45 a.m.  Michael Harrison’s Annual State of Talk Media Address
11:45 a.m. - 1:00 p.m.  Advertiser Luncheon
1:00 p.m. - 2:00 p.m.  OWNing Your Brand
1:00 p.m. - 2:00 p.m.  Research Spotlight: A Positive Perspective of Radio and its Future
1:00 p.m. - 2:00 p.m.  Studio/Production Day (Continued)
1:00 p.m. - 2:00 p.m.  Building the Account Executive of the Future
1:00 p.m. - 2:00 p.m.  Revolutionary Unified Solutions for Audio Content Creation, Distribution and Monetization
1:00 p.m. - 2:00 p.m.  Recruiting and Managing Millenials
2:15 p.m. - 3:30 p.m.  What’s the Real Deal With Daily Deals?
2:15 p.m. - 3:30 p.m.  What IS Radio?
2:15 p.m. - 3:30 p.m.  Reinventing Partnerships with Radio to Drive Innovation and Results
2:15 p.m. - 3:30 p.m.  Sales Solutions: GET MORE
2:15 p.m. - 3:30 p.m.  Can I Take That Ad? Navigating Today’s Advertising and Politics
2:15 p.m. - 3:30 p.m.  The Multiplatform Radio Station
3:45 p.m. - 4:30 p.m.  Radio Show Opening Remarks & Keynote
4:30 p.m. - 6:00 p.m.  Opening Reception in the Marketplace
Thursday, September 15
7:30 a.m. - 9:15 a.m.  Leadership Breakfast
8:00 a.m. - 12:00 p.m.  Transmission/Distribution Day – Operating More Efficiently
9:30 a.m. - 10:30 a.m.  We Are Not Alone
9:30 a.m. - 10:30 a.m.  Tall Orders for the Short Staffed – Creating Powerful Radio in a Tight Economy
9:30 a.m. - 10:30 a.m.  The Road Ahead: Entertainment and Information in the Car
10:30 a.m. - 11:00 a.m.  Marketplace Break
11:00 a.m. - 12:00 p.m.  The Problem with Google
11:00 a.m. - 12:00 p.m.  What Advertisers Really Want
11:00 a.m. - 12:00 p.m.  The McDonald’s Story – Led with Ethnic Insights
12:00 p.m. - 1:30 p.m.  Marketplace Lunch
1:45 p.m. - 2:45 p.m.  Live Case Study into Targeting Premuium Advertisers
1:45 p.m. - 2:45 p.m.  Creating A Successful Deal Space
1:45 p.m. - 2:45 p.m.  Total Radio
1:45 p.m. - 4:30 p.m.  NRSC Meetings
2:45 p.m. - 3:15 p.m.  Marketplace Break
3:00 p.m. - 4:15 p.m.  Speed Mentoring presented by MIW Radio Group
3:15 p.m. - 4:30 p.m.  Think like an Adman and Sell like a Madman with Paul Weyland
3:15 p.m. - 4:30 p.m.  Build Your Community Before You Need It
3:15 p.m. - 4:30 p.m.  Triggering Action with Radio
3:15 p.m. - 4:30 p.m.  Innovating Radio’s Future
3:15 p.m. - 4:30 p.m.  Four Secrets to Creating a Successful Radio Commercial
3:15 p.m. - 4:30 p.m.  Radio Regulation Boot Camp
4:30 p.m. - 6:00 p.m.  Happy Hour and a Half Sponsored by Regional Help Wanted
4:45 p.m. - 5:30 p.m.  FCC FM Engineering Demo
6:00 p.m. - 8:45 p.m.  NAB Marconi Radio Awards Reception, Dinner & Show
Friday, September 16
8:00 a.m. - 8:45 a.m.  Audio: A Male Perspective into a Cross Platform Medium
8:00 a.m. - 8:45 a.m.  EAS Now and the Future
8:00 a.m. - 8:45 a.m.  Generation Alpha Boomers: Targeting an Untapped Population Through the Power of Radio
8:00 a.m. - 5:00 p.m.  RAB’s CDMC 2.0 Digital Sales Certification Course
9:00 a.m. - 10:15 a.m.  Return on Relationship vs. ROI
9:00 a.m. - 10:15 a.m.  Radio’s Future: Listeners and Content
9:00 a.m. - 10:15 a.m.  Making Money in Mobile: The Opportunities are Out There
9:00 a.m. - 10:15 a.m.  New Media: Darling or Distraction?
9:00 a.m. - 10:15 a.m.  What’s Expected from Today’s PD
9:00 a.m. - 10:15 a.m.  Tower Day – Management, Maintenance and Safety
10:15 a.m. - 10:30 a.m.  Marketplace Coffee Break
10:30 a.m. - 11:45 a.m.  Talking to Your Talent
10:30 a.m. - 11:45 a.m.  RAB Account Manager: Get Organized, Get Proactive, Get Results
10:30 a.m. - 11:45 a.m.  Creating Powerful Sports Partnerships
10:30 a.m. - 11:45 a.m.  Mobile: Present and Future
10:30 a.m. - 11:45 a.m.  Multicast Radio Operations
10:30 a.m. - 11:45 a.m.  Tower Day (Continued)
12:00 p.m. - 1:30 p.m.  Radio Show Luncheon
2:00 p.m. - 5:00 p.m.  Networking Event: At the Roundtable with Recruiters