Super Sessions
The Radio Show will feature a day of Super Sessions on Thursday, September 15 to bring the industry together and focus on the industry's hottest topics.
These deep dive Super Sessions will be interactive, informative and relevant to all attendees.
The Road Ahead: Entertainment and Information in the Car
Thursday, September 15
9:30-10:30 a.m.
Main Stage in The Marketplace
Radio has been the king of in-car media for most of the history of the automobile, despite a constantly evolving environment featuring new devices and services. Presented by Arbitron, Edison Research and Scarborough Research, this super session will address the past, present and future of entertainment, information and communications in cars. This multimedia session will provide insights about consumer interest and the adoption of various in-car media and technologies. It will include data measuring the shifts in behavior since the Arbitron/Edison 2003 "In Car" study - shifts brought on by the number of new options available in today's cars.
The McDonald's Story – Led with Ethnic Insights
Thursday, September 15
11 a.m. - 12 p.m.
Main Stage in The Marketplace
The latest addition to the Radio Show lineup, "The McDonald's Story – Led with Ethnic Insights," will feature a conversation between Neil Golden, chief marketing officer of McDonald's USA and Tom Joyner, host of "The Tom Joyner Morning Show." Conference attendees will hear firsthand how top national advertiser McDonald's is leveraging "mosaic marketing" and how it is impacting the way the mass market develops marketing and programming efforts. They will also discuss the power of radio and its unmatched ability to engage multicultural audiences.
Total Radio
Thursday, September 15
1:45-2:45 p.m.
Main Stage in The Marketplace
Learn about the overall positioning of radio and how digital fits into the landscape. Presented by Bob Pittman, Chairman of Clear Channel Media and Entertainment Platforms, "Total Radio" will draw on Pittman's experience in the evolving media landscape to address the impact of digital technology on the radio business. Pittman will also discuss how Clear Channel Radio, with its on-air footprint and digital properties such as iHeartRadio, is engaging listeners however and wherever they go.
Sponsored by:
