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Senior VP of Marketing, Arbitron
New York, NY
Bill Rose is the Senior Vice President, Marketing at Arbitron Inc., a media and marketing research firm serving the media - radio, broadcast and cable television, online radio and out-of-home - as well as advertisers and advertising agencies. He is responsible for leading Arbitron’s marketing efforts for PPM electronic and diary-based audience measurement services in the U.S. Additionally, he is responsible for marketing efforts that ensure the health and growth of vital product lines through product enhancements, positioning, communications and relationship building with key industry organizations, groups and client segments.
Mr. Rose has held a variety of executive and management positions during his long tenure at Arbitron, including serving as senior vice president of U.S. Media Services with responsibilities for all marketing efforts for Radio, Advertiser/Agency, Outdoor and the Product/Customer Services groups. In addition, he oversaw the Custom Research team and the development of an online radio ratings service.
Mr. Rose has played a primary leadership role in the Arbitron and Edison Research studies on consumer use of the Internet, digital platforms and their impact on radio. These studies have become the gold standard for marketers, advertisers and agencies interested in online and digital consumer behavior.
Mr. Rose first joined Arbitron in 1981 in the San Francisco Radio Station Sales division where he remained through 1986. Moving to the client side, he worked at radio station KSMJ/KSFM in Sacramento, rejoining Arbitron as eastern division manager for Advertiser/Agency Services in New York. In 1994, he returned to Radio Station Services as senior account executive and a year later was named marketing manager, Radio Station Services. After one year as an independent consultant with Rating Point Management, Mr. Rose became Arbitron’s manager of Market Development and Research Communications and later was named vice president, Marketing, Radio Station Services.
Mr. Rose holds a B.S. degree in Radio and TV Communications from Ithaca College and an M.B.A. from New York University’s Stern School of Business.