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Super Sessions

Super Session: Radio and the Connected Car

September 19 • 9:15 - 10:30 a.m. • Gatlin B

Sponsored by
Radionomy

Arbitron, Strategy Analytics and Jacobs Media present a detailed insight into radio and the Connected Car including a look at the key players, what's coming, what consumers want, and strategies for radio.

Underwritten and developed in coordination with Arbitron. Introductory remarks by Arbitron.

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Jocks on Jocks

September 19 • 11 a.m. - 12:30 p.m. • Gatlin B

Professional athletes turned on-air personalities discuss how they have transitioned from Sports to Radio and why they love radio!

Moderator
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Radical Change in Local Advertising and How Media is Morphing to Survive

September 19 • 3 - 4:15 p.m. • Gatlin B

Sponsored by
Media Monitors

There's a lot of chatter about "tectonic shifts" in the media world – and most of it is overblown, according to advertising guru Gordon Borrell. But one fundamental thing has indeed changed – the way local businesses spend their marketing dollars. Total spending on advertising is 6 percent below what it was 10 years ago, while spending on promotions has ballooned 88 percent. Borrell explains the phenomenon in a fascinating look at 100 years of advertising, tied into a never-before-released 2013 survey of thousands of SMBs that explains why some media companies are morphing to adapt to this new marketing environment. It all leads to what he sees as a "tremendous" opportunity for radio operators who know the promotions business well.

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