2016 Radio Show
Reach Beyond
2016 Radio Show Reach Beyond
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SESSIONS

SESSIONS

SESSIONS



Find all the advertising and research, programming, sales and marketing, management, technology and digital session offerings here.

Tuesday, September 20
1:30 p.m. - 4:00 p.m.  Career Networking Event
8:00 p.m. - 9:30 p.m.  Radio Show Kick-Off Party
Wednesday, September 21
8:30 a.m. - 10:00 a.m.  Pillsbury’s Broadcast Finance Forecast – 2016 Leadership Breakfast
9:00 a.m. - 10:00 a.m.  Moving Up – Leadership Skills for Young Professionals
9:00 a.m. - 11:15 a.m.  Sales Consultant Series: Grow Your Business with Big Thoughts and Quick Wins
10:00 a.m. - 11:15 a.m.  Focusing on Your Career Future – 2016 Speed Mentoring
10:15 a.m. - 10:45 a.m.  Stop Money Traps from Bleeding Your Business
10:30 a.m. - 11:30 a.m.  How You Can Become a Revenue Machine with Interactive Content & Promotions, Sponsored By Second Street
10:45 a.m. - 11:30 a.m.  When It Hits The Fan: Prepare, Respond and Recover from Cyberattacks and other Operational Catastrophes - Powered by PILOT
11:45 a.m. - 1:15 p.m.  Radio Show Luncheon
1:30 p.m. - 2:00 p.m.  Political Advertising Q-and-A with the FCC’s Bobby Baker
1:30 p.m. - 2:30 p.m.  Get Ticked Off! An Essential Checklist for Digital Success in 2017, Sponsored By SoCast
1:45 p.m. - 2:30 p.m.  The MIW Radio Group Presents A One-on-One Conversation with Country Recording Artist and Television Star Kellie Pickler
1:45 p.m. - 2:30 p.m.  Successful Journeys – Peer-to-peer Career Path Advancement Stories
1:45 p.m. - 2:30 p.m.  Why Great Creative Matters - Driving Results and Engagement Up
2:30 p.m. - 3:00 p.m.  10 … 9… 8… 7 Days Until the Next National EAS Test! Are You Ready?
2:45 p.m. - 3:45 p.m.  Maximize Your Savings – Revenue Enhancement and Cost Containment (RECC)
2:45 p.m. - 3:45 p.m.  Beyond the Basics – The Prosperous, Professional You
2:45 p.m. - 3:45 p.m.  Beyond The Spot
3:00 p.m. - 4:00 p.m.  Embracing Podcasts: How to Maximize the Effectiveness of your Content to Grow Revenue, Sponsored By Nielsen
3:45 p.m. - 4:00 p.m.  Marketplace Refreshment Break
4:15 p.m. - 5:15 p.m.  Wednesday Headliner: Cutting Edge Trends in Marketing
5:30 p.m. - 7:00 p.m.  Marketplace Mixer
7:00 p.m. - 9:00 p.m.  Westwood One Reception
9:00 p.m. - 10:00 p.m.  S’mores Storytime with Programmers and On-Air Talent
Thursday, September 22
7:30 a.m. - 9:00 a.m.  Advertiser Breakfast
9:30 a.m. - 10:30 a.m.  Putting the Passion into Your Programming
9:30 a.m. - 10:30 a.m.  Secrets of the World’s Greatest Entertainment Brands, Sponsored By Megatrax
9:30 a.m. - 10:30 a.m.  Selling Beyond CPP – Learn What Advertisers and Agencies Really Need From Their Media Partners
9:30 a.m. - 10:30 a.m.  The Digital Dash – Improving the Consumer Experience
9:30 a.m. - 10:30 a.m.  Digital Management Quick Talks
10:00 a.m. - 10:30 a.m.  The FCC’s New Online Public File System – What’s Going on and What’s Next
10:30 a.m. - 11:00 a.m.  Marketplace Coffee Break
11:00 a.m. - 12:00 p.m.  SPOT Plus - Boost your Spot Revenue by 10%!, Sponsored By SPOT+
11:15 a.m. - 12:15 p.m.  Perception vs Reality - The True Power of Radio
11:15 a.m. - 12:15 p.m.  #Social Success
11:15 a.m. - 12:15 p.m.  Selling Beyond Commercials – Best Practices to Reach, Target and Engage with Integrated Solutions
11:15 a.m. - 12:15 p.m.  Programmatic Unlocked
12:00 p.m. - 12:30 p.m.  CRM Tools: How You Can Minimize Frustration, Maximize Efficiency – Powered by RAB
12:30 p.m. - 2:00 p.m.  Marketplace Lunch
1:00 p.m. - 1:30 p.m.  Captivating Content: Defining Elements of the Most Listened to Podcasts
2:15 p.m. - 3:15 p.m.  Keeping Up with the Changing Radio Regulatory Landscape
2:15 p.m. - 3:15 p.m.  Art + Science: The Care and Feeding of the Quarter Hour
2:15 p.m. - 3:15 p.m.  Radio Data Attribution - Keeping Pace with the Evolving Advertiser
2:30 p.m. - 3:00 p.m.  7 Things You Need To Know About Podcasting Today – Powered by RAB
3:30 p.m. - 4:00 p.m.  Enhancing the Listener Experience: New Developments in Audio - Powered by PILOT
3:30 p.m. - 4:30 p.m.  Connect Beyond Your Comfort Zone – Prospecting in Today’s New World
3:30 p.m. - 4:30 p.m.  Radio – the Local Media Company of the Future
3:30 p.m. - 4:30 p.m.  A Conversation with FCC Commissioner Mignon Clyburn
3:30 p.m. - 4:30 p.m.  Creating Your Brand Empire
6:00 p.m. - 9:30 p.m.  NAB Marconi Radio Awards Reception, Dinner & Show
9:30 p.m. - 12:00 a.m.  Post-Marconi Party
Friday, September 23
9:00 a.m. - 11:00 a.m.  Music & Mimosas - Friday Morning Sign-Off