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John Perras

GSM, Central Ontario Broadcasting


You can see John Perras at the following session:

The Sales Consultant Series »

Wednesday, Sep 6 2017 | 8:00 a.m. – 10:00 a.m.


John is a high performing, seasoned sales and marketing professional with over 25 years selling to top tier national brands and retailers in the highly competitive business of advertising sales.

Starting in the electronics industry in selling and marketing, John moved into broadcast media where he was part of the launch of a new Toronto radio station Q107. Utilizing his retail sales skills he quickly became a top producer helping his clients create cutting edge radio advertising.

He was recruited by Rawlco’ s CISS 92 to manage the team of a start up New Country RadioStation launching in Toronto. This resulted in growing the stations market share and outperforming sales quotas in an environment where New Country had to be introduced to a savvy, urban clientele.

CISS was later acquired by Rogers as was John to launch another new station KISS 92. After become the leading sales Account Manager John then moved over to CHFI smashing all sales records as John became the first senior sales Account Manager in the company to bill over $5 Million annually, an incredible sales record. Currently as General Sales Manager of yet another radio start up Indie 88.1, John is enjoying mentoring his sales staff on how to develop and deepen client relationships and steering the ship on how to be ‘ best in class’ in retail, national and digital advertising sales.

Highly respected in the industry, John’ s strength lies in his close relationships with his clients and within the advertising community. Through his unique approach to relationship selling, John garners a higher share of an ad budget, along with creating strategic campaigns directly with the advertisers. His drive to increase and improve sales numbers through consultative selling is a constant and driving force.

John believes in the philosophy of “younger next year”, is training for his fifth triathlon, working on consistently breaking 80 on the links and trying to win a tennis match against his wife Terri. John lives in Toronto, has two university aged daughters and their dog Buddy.



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