September 24-26 | Dallas
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September 24-26 | Dallas
REGISTER
EXHIBIT
SPONSOR

Session

Perception vs Reality - The True Power of Radio

September 22 | 11:15 a.m.  -  12:15 p.m.

Omni Nashville Hotel Broadway CD

Radio is alive and well and as strong as ever. Itís the number-one reach medium. Itís the number one in-car entertainment choice. Yet research suggests advertiser perceptions are far different from radioís reality. Experts focus on telling and selling a compelling and contemporary radio story that resets client perceptions and opens their wallets.

Moderator

Pierre Bouvard
Pierre Bouvard
Chief Insights Officer
Cumulus/Westwood One

Panelists

Carol Edwards
Carol Edwards
SVP, Local Media Analytics
Nielsen

Jeff McHugh
Jeff McHugh
Media Talent Coach
Randy Lane Company

Stacey Lynn Schulman
Stacey Lynn Schulman
Chief Marketing Officer
Katz Media Group







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