Selling Beyond CPP – Learn What Advertisers and Agencies Really Need From Their Media Partners
9:30 a.m. - 10:30 a.m.
Omni Nashville Hotel Broadway CD
The media world today is no longer about relationships, rankers and rates. In this new age of big data and marketing accountability, clients and their agencies are focused more than ever on driving consumer reactions, sales results and ROI. Hear directly from leading clients and agencies about what you need to know and do differently to keep and earn their business.