September 22 3:30 p.m. - 4:30 p.m.
Omni Nashville Hotel Broadway CD
There’s no question digital media has forged a new landscape for local media. Ad dollars are spent differently than they were a decade ago and more change is likely over the next 10 years. Media research analyst Gordon Borrell offers a lively and entertaining look at what the future is likely to hold and what role radio might play. Fasten your seat belts for this presentation, which will include equal doses of humor, frankness, irreverence and a whole lot of compelling research to help your station reach beyond its potential.