Why Great Creative Matters - Driving Results and Engagement Up

September 21   •   1:45 p.m.  -   2:30 p.m.

Omni Nashville Hotel Broadway CD

Turn on the radio in any market, large or small, and you’re likely to hear ineffective commercials. Commercials that are filled with clichés, fast-talking announcers and poorly executed multiple-voice commercials that sound stilted and unnatural. Bad commercials cause listener tune out. Unfortunately, creative is usually the last piece of a deal, but it’s the most important tool for driving client results and renewals. In this session, learn why great creative matters and what it takes to drive audience engagement and advertising that works. It’s easier to reach beyond mediocrity than you think.

Moderator

Tammy Greenberg
Tammy Greenberg
Senior Vice President, Business Development
Radio Advertising Bureau

Panelists

Mitch Bennett
Mitch Bennett
SVP, Executive Creative Director
Fitzgerald & Co

Tony Mennuto
Tony Mennuto
President
Wordsworth & Booth

Chris Smith
Chris Smith
Brand Group Creative Head
The Richards Group