Building the Programmatic Business Together

September 6   •   2:30 p.m.  -   3:15 p.m.

JW Marriott Austin JW Grand Salons 3-4

Radio buyers and sellers come together and express the needs, benefits and today’s reality for programmatic/automated buying. This interactive session invites audience participation as we engage in a practical conversation, best practices, specific and actionable guidance and the opportunity to fully understand why programmatic transaction is good for buyers and sellers.

Moderator

Tammy Greenberg
Tammy Greenberg
Senior Vice President, Business Development
Radio Advertising Bureau

Panelists

Diana Anderson
Diana Anderson
SVP, Group Director, Network Audio Activation
Carat USA

Kevin Gallagher
Kevin Gallagher
Executive Vice President
Spark Foundry