Unlock Higher Ratings and Revenue Through Data

September 7   •   1:30 p.m.  -   2:15 p.m.

JW Marriott Austin Innovation Stage in the Marketplace

Data has changed the game of buying and selling spots. Join us for this entertaining deep dive on data concepts. Learn how to tap the opinions and behavioral attitudes of listeners and advertisers, see beyond the demographics of your audience, and build compelling sales stories through digital data insights.



  • Rob Balon, President and CEO, Balon Research Group

  • Cathy Csukas, Co-Founder and Co-Chief Executive Officer, AdLarge Media

  • Buzz Knight, Vice President, Program, Beasley Media Group

  • Ron Stone, President and CEO, Adams Radio Group