September 6 1:30 p.m. - 2:30 p.m.
JW Marriott Austin Room 402-403
Radio is so much more than just a terrestrial broadcast. Embracing the multi-channel world (web, social, mobile, etc.) is essential for radio to evolve and connect with multiple audiences. Join SoCast and a panel of radio’s digital experts as they discuss the concrete steps that broadcasters can take to transform their on-air programming into content for the digital space. This panel will cover strategies specific to creating excellent digital content, increase audience engagement online and generate significant digital revenue.