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How Major Advertisers Are Using Advanced Analytics And New Technology to Allocate their Ad Spend

September 7   •   1:30 p.m.  -   2:30 p.m.

JW Marriott Austin Room 402-403

Advanced analytics and new technology are empowering many companies, particularly consumer packaged goods companies, with the ability to take a fresh look at their media mix. The amount of first- and third-party data now available has led marketers and advertisers to “rediscover” the value of radio and its ability to reach diverse audiences.

Join Nielsen’s Kelly Abcarian, SVP, Product Leadership, as she addresses how Nielsen is uniquely positioned to help elevate the radio industry by providing new sales tools and richer local insights that enable radio clients to better identify and target consumer segments.

Brad Kelly, Managing Director for Nielsen Audio, will then take the stage to host a fireside chat with John Fix, Analyst/Manager - North America Media & Marketing at P&G and Lana Busignani, Executive Vice President of Nielsen Marketing Effectiveness as they discuss how the Consumer Packaged Goods and Retail industry are leveraging advanced analytics and new technology to evolve their business and the role of radio in the media marketing mix.

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