Opening Session: Data U - A 101 on Data

September 25   •   4:00 p.m.  -   5:15 p.m.

What is it? Why is it important? What can radio do with it? Learn where to find it and how to use it.

Technology continues to elevate and expand radio’s ability to target, reach and communicate with our listeners wherever, whenever and however they choose. It also offers us the ability to collect insights about how listener preferences are changing how we position, program, market and sell radio.

During this opening session, RAB’s Erica Farber and NAB’s Steve Newberry will lay the foundation for the many opportunities you’ll have to learn about analytics during the Radio Show. They’ll take some of the mystery out of the term “data,” demonstrate what tools are available for you and your stations and reveal the vast opportunities for radio and its clients.

Erica Farber
Erica Farber
President & CEO
Radio Advertising Bureau

Steve Newberry
Steve Newberry
Executive Vice President, Industry Affairs and Special Projects
National Association of Broadcasters