What Business Are You In?

Thursday, October 13 | 11 a.m. - 12 p.m.

The media landscape has exploded with options for advertisers to consider. Adapting to this change can be challenging and rewarding. Ultimately, we are in the results business. The tactics and platforms we use to achieve those results have evolved. In this compelling discussion you will learn what broadcasters have done to maximize results in their local market and capture additional revenue streams for their companies.


John Zimmer (Moderator)

President and CEO, Zimmer Radio and Marketing Group

John Zimmer is the president of Zimmer Communications, an integrated media and marketing company based in Columbia/Jefferson City, MO. Zimmer Communications brews a unique blend of local and regional marketing solutions for customers to grow across its integrated media platform of ten radio stations, three magazines, digital/interactive, events, and creative services.

Taja Graham

Market President, Emmis Communications

Taja Graham is Market President for Emmis Communications. She is the first person of color and second female to hold the coveted position in the 40 year history of the company. Taja started her radio career in 1991. In 1996, she joined Emmis Communications and has worked in various roles leading up to her current position. Taja leads a dynamic team of over 130 employees with a four station cluster and a statewide network.

Bob Leighton

CEO, Leighton Enterprises, Inc.

Bob graduated from the University of Notre Dame. His background includes 20+ years in the computer industry developing software for the radio industry at CBSI/Marketron.

Sabina Widmann

President and Regional Radio General Manager, Univision Communications, Inc.

Sabina Widmann oversees operations of Univision Communication Inc.’s (UCI) radio stations in Las Vegas, San Diego and McAllen. Widmann first joined Univision in 2005 as an Account Executive, and her trajectory within the Company led her to be Director of Sales and President, General Manager for Univision San Diego before becoming a regional manager. Widmann represents Univision on the executive committees of both the Southern California Broadcasters Association and on the Radio Advertising Bureau.

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