Schedule at a Glance

Wednesday, October 13

9 - 10 a.m.

Dedicated time to visit the NAB Show Floor

10 a.m.

Radio Show exhibit floor opens

10 - 10:40 a.m.

Dedicated time to visit Radio Show exhibitors in the NAB Show North Hall and at the Westgate

10:40 a.m. - 12 p.m.

The Radio Show Returns
Live, in-person and onstage: welcome to the 2021 Radio Show in Las Vegas! This kickoff session celebrates the return of radio’s preeminent conference and looks at multiple business accelerators making real revenue at stations across the country.

10:40 - 10:55 a.m.
Welcome and presentation of the National Radio Award

11 a.m. - 12 p.m.
What Business Are You In?
The media landscape has exploded with options for advertisers to consider. Adapting to this change can be challenging and rewarding. Ultimately, we are in the results business. The tactics and platforms we use to achieve those results have evolved. In this compelling discussion you will learn what broadcasters have done to maximize results in their local market and capture additional revenue streams for their companies.

12 - 12:40 p.m.

Dedicated time to visit Radio Show exhibitors in the NAB Show North Hall and at the Westgate

12:40 - 1:25 p.m.

Show Me the Money!
For broadcast radio to survive, we must grow. Growth comes from the ability to positively impact local communities with solutions that drive results. Choosing the appropriate solutions and knowing which solutions to abandon are critical to strategic and long-term growth. In this session you will learn how to identify and understand growth opportunities for the short term as well as the future.

1:30 - 2:50 p.m.

Crafting Leaders and Cultivating Diverse Workforces
This management spotlight is twofold: first, introducing a proven system that crafts leaders, followed by an honest discussion about how broadcast companies can increase diversity, equity and inclusion across every facet of their organizations.

1:30 - 1:55 p.m.
Developing Managers into Leaders
Designed to address and prepare the next wave of leadership in our organizations, "IMPACT Sales Leadership System" is a simplified framework to drive winning performance. It ensures your sales leaders make the right people decisions, follow the best processes and engage in effective planning to deliver top performance. But more importantly, for public or private companies, it prepares the next generation to lead in an ever-changing and evolving local media and marketing landscape.

2 - 2:50 p.m.
Broadcasting Live and in Color
A look at the lack of diversity in the radio broadcasting industry from upper management to content creators, regardless of format. Hear from broadcasters who have made intentional efforts to add seats to the table for broadcast leaders, including equity and inclusion initiatives for broadcasters of color from training, hiring and promotions to ownership.

2:50 - 3:20 p.m.

Dedicated time to visit Radio Show exhibitors at the Westgate

3:20 - 4:20 p.m.

Putting Podcasting to Work for Local Revenue and Marketing
Podcasting has mostly had a national focus, but with the barrier to entry low, now local podcasts are popping up in every market, large and small. Big media companies have also begun focusing attention on local podcasts. This panel digs into how radio stations can develop and execute local initiatives that go beyond time-shifting the morning show, attract new listeners and bring in new revenue.

5 p.m.

Marconi Radio Awards

Thursday, October 14

8:30 a.m. Radio Show exhibit floor opens
9 - 10:20 a.m.

2022 - The New Better
Radio faced down the pandemic. Hear from industry leaders in different size markets as they discuss how our business has and is pivoting away from old norms to new. You’ll discover what and how these leaders have embraced these changes and spread them throughout their organizations so that they can thrive in a new, better world.

10:20 - 10:40 a.m. Dedicated time to visit Radio Show exhibitors at the Westgate
10:40 a.m. - 12 p.m.

The Future of Work is NOW in Broadcasting
How we work fundamentally changed during the pandemic and as things normalize, discover how the lessons of the past 18 months can serve as a blueprint for success in the future.

10:40 – 11:25 a.m.
2022 and Beyond – Hybrid Station Operations
A lot has happened since the onset of COVID-19 and it’s time to catch up. Myriad innovative solutions for working remotely have been implemented to allow broadcasters to stay on the air. A panel of engineering and IT experts will share their findings and take questions about what they see remaining applicable to our post-pandemic future.

11:30 – 12 p.m.
The Universal Talent: Broadcasting from Anywhere at Any Time
The pandemic accelerated the growth of the virtual world out of necessity, which has changed the geography of where programming originates. From closets to bedrooms, on-air personalities have presented programming that appears to have continued to attract an audience. This session explores the pluses and minuses of broadcasting from a location that’s far from a station’s home studio. How do you stay connected to a community that isn’t where you originate content and what’s the model for success?

12 - 1:30 p.m. Dedicated time to visit Radio Show exhibitors at the Westgate
1:30 - 2:50 p.m.

Creativity Reigns Supreme
What do the most profitable national and regional advertising campaigns, brand awareness initiatives and local client promotions all have in common? Creativity. Hear winning creative ideas large and small that will boost your bottom line.

1:30 – 2:10 p.m.
Radio Works
The pandemic didn’t stop advertisers and agencies from realizing the power that radio provides to drive results. In this session, you will hear from speakers who will share how they engaged listeners to drive success for their brands.

2:15 – 2:50 p.m.
Promotions on a Budget...What Budget?
Small and mid-size promotion managers and directors have been tasked with delivering the world – high ratings and revenue – with little to no budget. The job of breaking through the clutter of all audio platforms has become more and more difficult. How does your promotion team prioritize their small budgets and still increase cume and TSL? How have promotions and marketing efforts evolved post-pandemic?

2:50 - 3:20 p.m.

Dedicated time to visit Radio Show exhibitors at the Westgate

3:20 - 4:15 p.m.

Insights from The Futurists
The future is both exciting and daunting, but information is power. As we navigate the present and look to the future this session will guide you through the trends and implications for your business and our world.

4:20 - 5 p.m.

The Great Reinvention: What Does That Look Like in 2022 and Beyond?
This session will focus on the continued transformation happening across the media eco-system, changing consumer behavior, and what it means for radio.

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