Over 25 percent of the current U.S. population was born after 1995 and can’t imagine a world without the internet. These web/mobile-focused individuals, known collectively as Generation Z, are your future audience, employees, clients and managers. What matters to them? What do they look for in brands they interact with, media they consume and employers they want to work for? Is everything we read about them true? In this two-part session you’ll get a high-level sociodemographic snapshot of Generation Z followed by a panel comprised solely of outspoken and sanguine members of the latest generation to come of age. We’ll also uncover the mysterious allure of memes.