Carter Brokaw oversees iHeartMedia’s digital sales efforts driving revenue through new and existing sales channels as well as developing overall digital revenue strategies for the company. He is responsible for leveraging iHeartMedia’s unique digital assets and massive reach, including more than 850 streaming radio stations and websites; 130 million registered users on iHeartRadio; over two billion app downloads; and more than 145 million social media users across its network to implement a vast array of digital integrated media packages for national advertising partners. Carter also supports local digital selling and collaborates with iHeartMedia’s marketing, technology, field sales, revenue management and national integrated sales groups. Additionally, he works closely with the data operations team to take to market iHeartMedia’s first-of-its-kind programmatic, real-time ad buying platform for broadcast radio stations as well as iHeartMedia’s SmartAudio solutions.
Brokaw brings over 20 years of sales experience to iHeartMedia. As Executive Vice President at Guardian News and Media, he was responsible for the company’s US commercial strategy, positioning, pricing, packaging and tiered account focus. Prior to his tenure at Guardian News and Media, Brokaw served as Chief Revenue Officer at both Slacker Radio and Meebo, Inc. and as Vice President of Digital Media and Sponsorship Sales for Warner Music Group. He began his media career at CNET Networks, Inc. where he spent 11 years in their sales division including serving as the company’s Vice President of Global Accounts.
Brokaw is a graduate of Colgate University.