Futurist and Chief Growth Officer for Publicis Groupe Rishad Tobaccowala will headline the 2018 Radio Show Advertiser Breakfast, scheduled for Thursday, September 27 from 7:30-9:00 a.m., and is sponsored by Katz Radio Group. The presentation of the Radio Wayne Awards will also take place during this session.
In an address titled "The Future of Media – Intersection of Advertising and Technology," Tobaccowala will discuss the continued transformation of advertising, marketing and technology applications and what these changes portend for business and consumer expectations. Specifically, the keynote will focus on how this continued evolution can benefit the radio industry and its potential to enhance business and career opportunities.
Publicis Groupe is one of the largest multinational advertising and public relations companies in the world by revenue. In his role as chief growth officer, Tobaccowala supports the global business development efforts of the company’s largest clients, including Starcom, Zenith, and Saatchi and Saatchi, among others.
Prior to his current role, Tobaccowala was the Chief Strategist of the Publicis Groupe and has also served as chairman of DigitasLBi and Razorfish, two of the largest marketing agencies in the world. He is a pioneer in digital marketing and was named by “BusinessWeek” as one of the top business leaders in the world.